Search Engine Marketing

Search Engine Marketing – 3 Ways To Harness Internet Traffic


There are many different ways to get people to come to any website. It’s not always a matter of paying for traffic, or looking into PPC options. Sure, they can be helpful but if you’re looking for more than just that facet of marketing online, you will want to check out the greatness that is involved with search engine marketing. With so many people relying heavily on search results, it’s easy to see why anyone can get more traffic without spending a dime. Whether you’re updating page content, writing articles, getting back links, or utilizing social media, you’ll find that there are a lot of different pieces to getting more attention from all sorts of places. Consider the following 3 ways to harness Internet traffic without spending too much money doing it.


  • Social Media – Social networking websites are the biggest and most influential on the Internet today. You will be hard pressed to find people that are not using social media in some way, shape, or form. You will find that the social sites will have a built in audience of millions of people, and they are sitting ducks (captive audiences) to whatever you’re promoting. It takes a little time to set up, but if you play your cards right, you will be ready to receive millions of people to your site. The reason this happens is because social media sites are monitored by search engines, and forward people to your site via results made, in real time.


  • Blogging – Article marketing is huge right now, and people are spending a nice amount of time writing articles for blogs and web page content. If you have consistent content updates on your sites and blogs you will generate more attention from search engine results. When you link from these articles to your home page, you are creating back links that are essential for the development of marketing for any major campaign to harness search engine marketing.


  • Back Links – If you want to gain credibility within a search engine you’ll have to look into getting more back links. These one way (sometimes reciprocal) links will allow you to gain more reputation in time online. The more links you get pointing to your site, the more leverage you’ll have within search engines and the more traffic you will receive as a result. Without getting other sites linking to your page, you won’t be able to gain page rank, and you will end up missing out on the opportunities available from gaining traction with search engine results.


One last note you can take into consideration is pay per click marketing. Some search engines will place you at the top of their results by paying a small fee. The fees are paid when someone clicks on your ad, so it’s cost effective and worth looking into. Setting up this type of campaign is not hard, but can drain a budget fast if not done properly. If you’re looking at this option you’ll have to set up a budget, and if you look at the aforementioned tips, you won’t have to spend nearly as much. The options are truly up to you to weigh out.

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